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        "name": "\u2018I\u2019ve seen people stop their cars to pick up litter\u2019: how one city cleaned up its streets.",
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        "content": "<p>Indore in Madhya Pradesh, India, was once dotted with fetid waste dumps but after a huge campaign is now virtually spotless<\/p>\n<p>This is what happens usually in India: a politician wakes up and launches a cleanliness \u201cdrive\u201d with fanfare. They ostentatiously start sweeping a street and speak solemnly about civic duty while the media take photos. The next day it\u2019s over and things go back to how they were before.<\/p>\n<p>But not in Indore in Madhya Pradesh. From 2017, when it won the prize for being the cleanest city in the country, it kept winning for eight straight years, until last year.<\/p>\n<p>Before 2017, Indore had been ranked 25th of 471 towns and cities in the government\u2019s cleanliness rankings.<\/p>\n<p>In many cities, families will keep their home scrupulously clean, but a few feet from their front door rubbish is left lying around.<\/p>\n<p>\u201cThat other area is seen as someone else\u2019s responsibility and no one sees any contradiction in walking past a stinking pile of rubbish to their clean home,\u201d said Arjun Sehgal, a local chemistry tutor.<\/p>\n<p>Residents have taken up cleanliness as their own personal responsibility, according to Prabhnit Sawhney, a petrol pump owner. \u201cI\u2019ve seen people stopping someone who littered. I\u2019ve seen drivers stop their car when they see rubbish on the street to remove it. It\u2019s become a kind of mission that inspires everyone,\u201d he said.<\/p>\n",
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            "content": "Indore in Madhya Pradesh, India, was once dotted with fetid waste dumps but after a huge campaign is now virtually spotless\n\nThis is what happens usually in India: a politician wakes up and launches a cleanliness \u201cdrive\u201d with fanfare. They ostentatiously start sweeping a street and speak solemnly about civic duty while the media take photos. The next day it\u2019s over and things go back to how they were before.\n\nBut not in Indore in Madhya Pradesh. From 2017, when it won the prize for being the cleanest city in the country, it kept winning for eight straight years, until last year.\n\nBefore 2017, Indore had been ranked 25th of 471 towns and cities in the government\u2019s cleanliness rankings.\n\nIn many cities, families will keep their home scrupulously clean, but a few feet from their front door rubbish is left lying around.\n\n\u201cThat other area is seen as someone else\u2019s responsibility and no one sees any contradiction in walking past a stinking pile of rubbish to their clean home,\u201d said Arjun Sehgal, a local chemistry tutor.\n\nResidents have taken up cleanliness as their own personal responsibility, according to Prabhnit Sawhney, a petrol pump owner. \u201cI\u2019ve seen people stopping someone who littered. I\u2019ve seen drivers stop their car when they see rubbish on the street to remove it. It\u2019s become a kind of mission that inspires everyone,\u201d he said.\n\n\n",
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