Perhaps LEED should be replaced by a bunch of smaller certifications, each covering only a tiny subset.
It is nice to have one logo you can stick on a building, instead of lots of them. But after a little pushing it could be normalized to have a spot for multiple plaques near the entrance of a building, showing which certs it has earned.
Then you have a lower bar for entry and owners can choose a la carte what they want to strive for, and disregard the rest.
Like, a sound isolation rating on an apartment building would be a huge selling point. Have a certifying company that brings in big speakers and microphones and tests room-to-room sound conduction. Then you get a certification for the soundproofing.
I guess the nice thing about private cert authorities is anybody can just do this. It would take a while to get recognized but you could solve the two-sided marketplace problem pretty easily.
I’ve done this. It never crossed my mind other people didn’t. You have some butter nearby and you’re eating crackers? You put the butter on the crackers.
It’s like finding a thread where people are going “Try butting butter on the toast. I know it sounds weird [no?] but you gotta try it.” and others “Oh yeah my grandma used to do that”
It has a perfect handicap system, and the game sucks if you don’t use the correct handicap, but I simply can’t get people to play me with a handicap because they think it’s shameful. They want to play me without a handicap, then I mop the floor with them.
But we can have a really good game that’s really engaging if we use a handicap.