Sometimes it’s SEO bullshit. Manipulation of site associations and keywords to boost the rankings of other sites they’re associated with. Not for these sites specifically, but some other site. It’s weird and stupid and has to do with trying to reverse-engineer how a search engine ranks its results.
AI-generated spam. They fill the website with (potentially malicious) ads and try to profit off people that accidentally click the link thinking it’s a real website. It’s the main reason search engines have been terrible to use lately.
Fake ad clicks or views. I would guess it loads some ads in a tiny IFrame then redirects you to google so Google doesn’t get suspicious by one site loading a tonne of ads every few seconds
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