nickiwest, 1 year ago

That’s most of the programs car dealers buy… lowest bidder marketing company with no context and little practical experience gets told “we need X” and voila, here’s X.

I worked in marketing for a decade, and when my company started trying to court car dealerships, the quality expectation for that segment of our work was basically non-existent. We went from a high-end boutique experience with 99% accuracy and on-time delivery to mass-produced garbage marketing with literally bare-minimum quality control. 1/10, would not recommend.