The Poop post hit 9Gag a few days days ago. Then a bunch of them started coming to “Lemmy: Discorse is Magic” all the time “ironically.” There were a bunch of inside jokes about how much they “hated” Lemmy. They even came up with a name to identify each other because this joke of loving Lemmy was so funny. They called themselves Broemmys.
Then a bunch of other sites started to notice all the 9gaggers coming to Lemmy but didn’t know that it was supposed to be ironic, so they just came and had a really good time. They participated and were active in communities. They learned of the fediverse and just decided it was a really great place to be… Sometimes there was some NSFW stuff.
Then a bunch of them got together and decided throw Broemmycon and they hired a really pretty good band who does Broemmy based music to come and play as the event headliner. And everyone had a good time, even the old 9gaggers who used to think it was a joke.