This isn't as much of a meme as it's a commentary on the state of the media industry. Even when my disposable income was great enough for me to subscribe to multiple services, piracy is just so damn easy and convenient that I'd rather pirate everything I want and have it all on my own streaming server (jellyfin) and be able to watch everything in one place, instead of having multiple services with hardly any worthwhile content. Having to scroll through hundreds of movies and shows I have no interest in to find the handful of things worth watching, spread across multiple services and apps, is nothing but a headache. Plus, even if I pay for a subscription, they up their prices on a regular basis.
This is no meme, this is a statement that the only real way to enjoy media without headaches is piracy. This has always been the case and always will be.