fazalmajid, 11 months ago Economist George Akerlof explains the role of warranties in establishing customer confidence in his paper The Market for Lemons. Keep in mind “lifetime warranty” often ends up being “lifetime of the company”, not yours. The Lindy Effect is relevant here.
Economist George Akerlof explains the role of warranties in establishing customer confidence in his paper The Market for Lemons.
Keep in mind “lifetime warranty” often ends up being “lifetime of the company”, not yours. The Lindy Effect is relevant here.