The amount of consumer pressure within ham radio can be larger than you think. HF rigs can go for thousands of dollars, with VHF/UHF gear up there too.
Yes there are a lot of far less expensive ways to enjoy amateur radio. And I really should get my too-long unused cheap rig out of storage and do some of them, like digital modes on a computer over HF or satellite with a homebrew antenna and my old analog HTs.
P.S. It’s ham not HAM. It has never been an acronym so it should never be capitalized. Ham radio at the beginning of a sentence just follows normal English language capitalization rules.