Well, the mobile game industry has very successfully set a precedent that mobile games are cheap, which is basically the problem. It’s hard to break into a market at ten times the cost of existing products… regardless of how reasonable it is.
Though to be honest I’d love to see a future where buying a license to play a game grants that license everywhere. I’ve bought too many games multiple times to play it on different consoles for whatever reason. Maybe that’s part of the complaint here.