I dunno, cats are so individual. One of mine loves this ball-in-circle toy so much, she’ll play with it for hours on and off. My other one wants ME to play, no matter what toy it is.
I think you have to just try different things and see what they like most. Maybe try a catnip stuffed toy?
I also find that they are just like humans and the things they like most are whatever is new. So I buy them like one new toy a couple times a year. It’s almost Christmas; I’ll get them a new toy as a gift haha