Canonical has pulled similar shit for years now. Remember the Amazon search integration? They do it again and again, yet most users stay.
And I know, someone will comment “but I totally ditched Ubuntu and my one friend did too!!!”, but how is Ubuntu still the most popular distribution? Finding snaps is easier than finding flatpacks or debs or rpms. Finding support is easier, etc. This might be just momentum, but until that is running out, it’s working.