Oh, the system is totally pushing everyone to try to be the worst person possible.
However, they might not actually be out competed if they’re not being as exploitative as possible. If they’re not charging as much as the market will tolerate they’re being inefficient but in the way costs profit but attracts consumers.
I literally only have one billionaire who might not be a problem, but that’s what they did. $1 for a year of access sold to a few billion people, with something like 50 employees.
It’s why the billionaires who shaft consumers and their workers are so gross. Reducing profit margins doesn’t impact efficiency, it only impacts money in their already overstuffed pockets.