Reminds me of when Circuit City was finally going out of business and they were having a liquidation sale. There were some TVs I was looking at and they were regularly priced at like $800. They had STACKS of those TVs they couldn't move.
Then CC was going out of business and was going through liquidation. The same TVs were being advertised as MSRP $1,299 but 25% liquidation pricing and people were buying 2 at a time.