Direct revenue is logically a better model for creators, but I don’t like that the share of youtube premium revenue is determined by a black box. If it’s distributed according to my total monthly watch time, how can anyone say for sure whether the direct revenue split for a given channel >= potential advertising revenue had I watched without premium or adblock? I don’t think even creators could tell you based on the analytics available to them via Youtube.
I canceled and set up memberships on a few channels instead. That way I actually get something out of it (member perks), and I know that at least my favourite creators get 70% of those amounts. Also, sponsorblock