Pro tip: always have at least two on hand. That way you drink one to turn gay and then you can drink another to become gay gay. It then cancels out to straight again.
All marketing is pandering. This company just saw a huge niche that hadn’t yet been filled and jumped in. You’re not wrong that it’s somewhat exploitative, but all products are to some extent.
Fair play to them, as a real ale drinking Brit, I wouldn’t touch this or bud light with a bargepole, but if it a corp outwardly supporting LGBT rights then I hope it does well.
I’d try some Gay Water out of curiosity (if it’s zero sugar), but last weekend when I had a Truly, I had an imploding headache five hours later that was so bad I wanted to die. I think I’ll pass on this and all hard seltzers, because I’m a super lightweight. Heh.
I read through the article to see if any money was going to gay/trans right activism. If it is the article doesn’t mention it, and it isn’t on their (admittedly not yet filled out) website. Recognition is good in that “acceptance” in capitalism means you think you’ll make more money than non-recognition. But that’s the symptom of things going the right direction, not the cause. If it’s the best seltzer in your opinion go for it, but unless they’re giving back to the community they’re not actually doing anything.
gaywater.com for the lazy but distrustful (my people)
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