Note that the red line has nothing to do with the films’ perceived quality or box office gross, it is there to represent the hype people had for Marvel.
Market saturation and genre fatigue are real phenomenons that all movie producers think they are immune to. Barbieheimmer month showed that people are tired of superheros, cinematic universes and Marvel filler. Audiences crave variety, curiosity and surprise.
![The Life Cycle of a Cinematic Universe [OC]](https://lemmy.ml/pictrs/image/988086e6-4fbc-46db-b264-55b96a8155da.png){kind=link}
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