Emotional_Series7814,

For some people, watching something they hate fail is pleasurable, even if they understand it's not a person who will feel shamed by their eyes and instead a corporation that is much more likely than a human to benefit from the negative attention. Getting that schadenfreude rates a little higher for some individuals than what they perceive as contributing just a tiny little bit to it by giving it attention. And sometimes, negative attention isn't always going to benefit a company.

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