For example. There are some youtube channels with REALLY predatory and messed up sponsorships that I always skip. The videos are interesting enough, but I am not dealing with that. Thus, I’ll watch them on a side monitor while I work but not while I play a video game.
Contrast that with other creators where I don’t mind leaving the sponsor segment running.
And while I have never understood the rationale of it, I know there are a lot of people who will just leave a youtube playlist on while they go to sleep. Which… has potentials for subliminal advertising but also means the creator gets some free metrics saying their viewers don’t skip ads.
What that ALSO means is that channels with better skits or less shitty sponsors get watched, whereas the worse don’t. As opposed to everything getting skipped no matter what.