Sure, it’s not the hundreds of dollars I’d estimated previously. In the past I’ve said “the data brokerage industry is a multi-trillion dollar industry” and come up with figures ranging from $100-$700 per year owed to the user.
However, it should be said that this is just data brokerage. Not all businesses sell the data they collect, instead they keep it proprietary and use it themselves. Google, for example, sells advertising, not user data.
So I think my estimations here have been very conservative overall, and the real value may well be much higher.
Also, it’s not just about it being a small amount from an individual, it’s the fact that they’re robbing everyone blind that really gets my wick. No one really understands the value of user data, not intuitively, and the whole transaction is done in a deceptive manner to abuse this fact.