I own a Kia. I don’t enjoy the subscription anymore than the next guy but I’m calling bullshit.
The only features behind a pay wall are the ones the app provides. The ones that require an always on internet connection and server infrastructure to maintain.
None of the in-car features are limited. The remote start on my key fob, seat heaters, onboard nav, all work fine without a subscription.
This isn’t like the crap bmw was pulling with the seat heaters.