Those prices on the screenshot are annual, not monthly.
I’ll agree that the services are overpriced, and I know I’m in the wrong place for this sentiment, but I don’t think it’s unreasonable to have a reoccurring fee for something that costs actual money and man-hours to maintain. And I’d rather that fee be a bolt on vs baked into the price of the car (or whatever) so I can choose whether I want to pay it.
All that being said, I don’t pay for the kia online svcs because I think they’re overpriced.