Pure speculation on my part, but large corporations like Google always have endless meetings full of people just looking for any kind of shit to justify their jobs. I figured it was inevitable before some goons there put their sites on ad blockers and am surprised it took this long. After all, those of us that use them (including me) are using their resources without giving them any revenue in return. (Well, that’s not entirely true, I was a Premium subscriber until they hiked the price again).