Again, are you paying every single creator you watch?
I keep referencing the helpful home improvement videos but… those are the kind of people who get the most screwed over. Because maybe you rotate between your primary channels. I do too. But maybe I am watching a climbing video and get confused by how that weird bar thing the caver is using actually works. So I search and find a genuinely useful video by some firefighter who was bored. I will probably never watch another video by that person, but I got a lot of value from that. Similarly, maybe I am fixing my dishwasher and can’t for the life of me figure out how to seat the sprayer and need to catch a similar one off video on that.
Ad revenue (or youtube premium money) is how those creators get paid and what encourages people to just do the one off videos. Otherwise, every appliance repair video is 90% an ad for the site that sells replacement parts and so forth.
And that also ignores the other elephant in the room that always comes up when these models are discussed. I have no problem sending William Osman a few bucks every couple months because he usually puts out one or two good videos a month. But what about Not an Engineer? New(-ish) channel. I’ve liked his videos a lot so far but he doesn’t really have a defined upload schedule and is only three videos in. So does he get to be part of the patreon rotation? And should he be less frequent than someone like Michael Reeves who posts one video a year but they are all bangers? Also, I don’t think Not an Engineer HAS a patreon yet so I guess he is just up shit creek for not doing sponsored segments or begging for money in the video about building a mill?
Again, I am not saying you need to throw money at them. I am just saying it is a real asshole move to pretend this is all about supporting creators while actively finding ways not to. Like, I don’t say that me downloading a movie that is only on netflix is about supporting the film industry. It is about me saying that I am not willing to pay 20 bucks a month on the off chance I want to watch The Night Comes For Us again.