How, though? Just like chewing out a customer support rep, the goal is to make it so either the employees constantly bring it up to their managers or they quit and the company can’t find workers because it’s so miserable.
Are the SWEs responsible for the decision? No. But if they find it too miserable to continue, they will quit and the people responsible will eventually have to respond.
That’s really the only way to direct your anger at a CEO… Through the pocketbook. It’s unfortunate that it’s through the front line, but that’s part of the job.