Are you assuming that Google, which, as far as I’m aware, is an international company providing service to a multilingual userbase, has less than 1% non-native English speaking users?
I’m assuming nothing, nor did I ever say their English speaking data sources are less than 1%. That would be the privacy crowd that would be the ones to take simple marketing using a well known term and go into paranoia about it.
However, if I were to assume anything, it would be that an ad in English, would be geard towards English speakers, not others.