On the fence about the importance of privacy? Start researching articles about using advertising data points(example article linked)

I’m wanting to get a better understanding of what the actual data is that advertising companies have on us, we all know its “a lot” we often hear.

Whilst I came across this article, which isn’t exactly surprising, it is disturbing to read the following quote

Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one.

The sad part is that this was published back in 2015

KarnaSubarna,
@KarnaSubarna@lemmy.ml avatar

The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

🤮

LinkOpensChest_wav,

Have I been targeted by soap companies? Because I need a long, hot shower after reading that shit.

aldalire,

Oh no. Oh god please no.

maynarkh,

An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

Yeah, it’s hilarious, not at all depressing. I’m laughing all the way to a fascist dictatorship.

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