As an American I’m just assuming that road was moved to be widened and a bunch of low income housing and many blocks worth of historic buildings were demolished in the process.
I’d probably just buy a different beer and get on with my life. So long as they’re not using their product to actively promote bigotry in society, there’s no reason for me to care.
The people “trying to make it political” are the ones who want it to go away - ie, the bigots, who somehow always seem to be on the right wing. Everyone else has to push back because failing to do so means bending to the will of the bigots.
If you want it to stop being political, your energy should be directed against conservatives who keep trying to put people into arbitrary boxes and keep them there.
All marketing is pandering. This company just saw a huge niche that hadn’t yet been filled and jumped in. You’re not wrong that it’s somewhat exploitative, but all products are to some extent.