They sure are trying really hard to put a stop to the blackout they say is having no effect.
It may be true that the disturbance has minimal effect on overall site traffic and advertising revenue, but it's caught the attention of the media which could have much larger effects.
But the blackout isn't really what's catching most of the attention anymore, it's the mishandling of the situation that's ending up in the news most of the time now. Spez is bringing most of this on himself.