Brands don't have to do shit like this. They have weird trolls with weirder parasocial relationships to intellectual property to do it for them, unprompted.
People love to blame the victim for defending themselves over the problematic person who is abusing them, because if they acknowledge that someone is being abusive that kind of morally obligates them to step in.
And they very much don't want to do that.
And obviously the exploitation of users for their knowledge and content so that the owners of Reddit Inc. can gain wealth for sitting on their thumbs is different from the kind of abuse one's mind might go to when the word is raised, but it's the same dynamic.
Someone is claiming mistreatment, those around them are annoyed by the claims, not by the mistreatment, because the person standing up for themselves is putting onlookers in the dangerous position of examining their relationship to that mistreatment.
Once you have enough of it to live a comfortable life, money just becomes about power. So, what we have is some spoiled rich asshole who is used to having influence and power being shown that most of that was a gift. That gift has been recinded, and so the only control he has left is money.
He's spending some of Reddit's current and future earnings on stepping on necks. Because that's what the cash was going to be used for, in one way or another, anyway.
The whole point of that server is to allow people to simply login and then participate in other instances from there.
In order for users on lemmy.one to interact with content on other instances, lemmy.one has to import and host that content. So, it has plenty of content on it, just most of it originated elsewhere. That remote content should be just as indexable as local content.
It's the word of the day every day they be doing war crimes.
Not only is it impossible to evacuate that many people in that short a time, but they're basically declaring that they're going to use their military to targer and kill civilians.
Which is a war crime.
"Hamas did it first" doesn't give them a pass here. If it's not ok for Hamas, it's not ok for the Israeli state. And inverting that, if it is ok for the Israeli state...
If you're expecting everyone to leave Reddit, you're going to be disappointed. Most Reddit users do. Not. Care. They'll stay for as long as Reddit entertains them.
The Twitter migration was actually a really great thing for the Fediverse. It diversified Mastodon, and made it an actually lively space. It's still a nerdy space, but it's so much more than it was. It's a genuinely general and engaging microblogging space. And while, yes, it doesn't have everything that draws the Twitter clout chasers, celebrity watchers, and journalists or politicians, it's a viable alternative for people who are looking to actually engage with each other.
The same is true here, and will be true after tomorrow.