The standard doesn't necessarily apply in reverse if you look at how the work is split between male and female partners in hetero relationships - it's often skewed that the woman does a lot more emotional work, household work, and childcare, on top of also having full time jobs. I think you're right though, if men aren't meeting women's standards, then women should either be content to be single, hook up with other women (for those who would prefer), or reexamine how important romantic relationships are for them.
Obviously that part only applies to people who are bisexual/pansexual/gay. I'm not saying that hetero women should just become gay >.< Though I realize it sounds like that, it isn't what I meant.
I mean, the point of the article is the women who are struggling to find suitable partners. The attitude that woman should just lower their standards (and yet again just accept higher workloads and lower efforts from their partners) is pretty antifeminist. The problem here isn't that they have unattainable standards, it's that a lot of men aren't putting in effort to meet those basic standards, for whatever reason.
You have some good points I hadn't considered before, so thank you for that. It's definitely something I'll have to think about more. It's also worth mentioning that the difference between women who couldn't find a suitable male partner vs men who couldn't find a suitable female partner also really isn't very much - "nearly half" vs "one third", which was something I also wasn't really considering when I made my comments. Ultimately it seems like a complicated issue that isn't going to be fixed with one simple solution
Opinion | Why Aren’t More People Getting Married? Ask Women What Dating Is Like. (www.nytimes.com)
Harping on people to get married from up in the ivory tower fails to engage with reality of life in the dating trenches.