You don’t need the question mark. If something is for-profit (or can be used for profit) then sooner or later it will be enshittified.
They have teams of people whose entire job is figuring out ways to wring a few more cents from somebody. Put them at the helm of a company that’s stood for 1000 years and they’ll be thrilled at how easy it will be to use that name to sell plastic dogshit at a premium price.