I think it’s a pretty bold statement to claim that the Internet today is worse than it was 20 years ago before things were being monetised.
People still do stuff just for the sake of it. To be fun, helpful, whatever. However to expect things to just be done for us out of the kindness of people’s hearts I think is bordering on entitled.
Cambridge Analytica stuff though I think mostly revolved around them identifying more vulnerable users.
I don’t consider myself vulnerable to this stuff (I may consider grandparents and certain friends a bit more vulnerable) - should I still be worried about them having my personal data? I obviously would rather they don’t have my vulnerable relatives data so they aren’t manipulated, but for me personally does it matter?