Most women prefer a natural look. They don’t go around looking like geisha. Only a handful have any obvious makeup makeup and it might be a bit of eyeshadow or something. Usually it’s the smoothen the face, brighten the face, or hide blemishes. Sure some women go above and beyond but usually this is for special occasions.
Yes women do have problems with having to look youthful and beautiful and perfect and yes makeup is partof that. But makeup is only a symptom not the cause.
Men who put in effort on their looks more than the bare minimum often get made fun of and compared women thanks to toxic masculinity.
Sure there’s effort like good hair and beard. But if they try putting on makeup to cover up blemishes or brighten their face? They get called alot of nasty things and emasculated.
If you look at men’s products for hair,it’ll be 5-in-1 products that don’t actually work but can pass because a lot of men are either bald or have short/thin hair. If you look at deodorants, they almost always have the same smell which is the same smell as the afformentioned 5-in-1. I hate this smell personally. I did find an oldspice scent I really liked and then when i looked up the comments, it was a bunch of these insecure men bitching about how a man’s product was so fruity and girly and for women/gay men. And I’m like… aren’t you trying to smell nice in order to appeal to women? Why is a scent that appeals to women a bad thing in that case???