Because African American smokers tend to favor menthol over other types of cigarettes.
“In the 1950s, less than 10% of Black smokers used menthol cigarettes. Today, after decades of tobacco industry targeting, that number is 85%. Menthol cigarettes continue to be heavily advertised, widely available and priced cheaper in Black communities."
the FDA is considering a ban on menthol cigarette sales (www.verifythis.com)