You think I was rude, but that’s just because I’m objecting to the Gish Gallop of idiocy you’re bringing to this. If you’d stuck to one point and tried to argue it in good faith, that would have been something.
I think the point you are missing in both cases is that the so-called customer is not who they are advertising to. In Coca-Cola’s case, they are advertising to investors.
You just keep saying different things and then acting like that’s what you’ve been saying “the whole time”, but this is literally the first time you’ve introduced “investors” into it.
But that’s also nonsense. Coca-Cola doesn’t need to buy ads during the Superbowl to talk to their investors; they already have a mailing address for literally every Coca-Cola shareholder. Every publicly-traded company does. When Coca-Cola wants to tell you, the shareholder, something, they just host a phone call and, like, tell you with their mouths. They do this once a quarter, in fact, if not more frequently.
Aren’t you embarrassed about being wrong all the time?
My point, which I though was obvious, was why does Coca-Cola advertise their main product that they never change except for one ill-advised try in the 1980s?
So that they can sell you all of the 20-odd other flavors, based on your favorable impressions of the Coca-Cola brand as a whole. Have you just not been fucking listening at all?
They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.