Your basic theory of “app developer wants me to like the app” is flawed. They don’t want you to like the app, just to watch as much ads as possible. And since they get more money if you click the ad, the X has to be extra small. But they cannot remove the X since guidelines say they have to provide a way to close the ad without interacting with it.
Why do gaming companies do this?
https://lemmy.world/pictrs/image/1a52dff4-2bab-43f6-b620-59762abc3332.jpeg...