Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
Brand safety as an idea isn't dangerous, and there's an entire sub-industry in the adTech space devoted to it. The bottom line is most companies don't want their ads showing up on sites or in close proximity to certain types of content (illegal, political, hate speech, etc.). Services from these companies are used to make sure when doing ads on the open web, your DSP doesn't inadvertently put your ads in places like that. One example: https://integralads.com/solutions/brand-safety-suitability/
Reddit: open /r/pics or else. Mods: OK but you didn't say how (old.reddit.com)
I honestly don't know if this is allowed here but I thought this is malicious compliance at its finest....
As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)
Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
Taking 11 years of data contribution with me! Train your AI with this, Reddit! (Power Delete Suite) (media.kbin.social)