The fact that this conversation exists is proof that the word is intuitively pronounced with a hard G.
The only reason to pronounce it like a J if because the creator liked it - and the reason he liked it was literally because of the (copyright-infringing) similarity to the peanut butter.
He made a huge contribution to the Internet by creating the format, and he deserves it gratitude. Mispronouncing gif is not the best approach to that.
So wealthy people exploit vulnerable people and coordinate to fill the airwaves with anti-human propaganda because some people mistakenly use a J sound?
How do y'all say GIF? (lemmy.ml)