An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.
Yeah, it’s hilarious, not at all depressing. I’m laughing all the way to a fascist dictatorship.
On the fence about the importance of privacy? Start researching articles about using advertising data points(example article linked) (www.wordstream.com)
I’m wanting to get a better understanding of what the actual data is that advertising companies have on us, we all know its “a lot” we often hear....