I got engaged early last year, planned our wedding toward the end of the year. In between, I got a new job with salary more than twice of my previous job.
Now I am happily married, and after a raise my current salary is almost triple my previous job. I’m still trying to convince my former colleagues (just the cool ones) to also find new jobs.
I don’t think there’s any business entity artificially forcing the users to use it (like Firefox on Ubuntu 😉) if that’s you’re asking.
Otherwise, the only case where the user is “forced” to use flatpak would be when the software they’re looking for is not available under their distro’s repo, which happens a lot especially in point release distros.