For the same reason employers and unemployment insurance is moving from termination, to separation. Less of an inherent negative connotation.
Unfortunately, they fail to realize that the system itself is what created the negative connotation in the first place. So it too will be replaced with yet another synonym in the future.
Random Account Suspension
Title is pretty much it. Woke up this morning to an email in the inbox with a reddit message notification from u/reddit...