As a sysadmin that dealt with IBM “helping” CentOS into an early grave, I refuse to give canonical or any for-profit corporation the benefit of the doubt here. After seeing how many products start out free and move towards paid or ad supported models once they think they can get away with it, I doubt this is done out of goodwill, either.
A rough translation of the principle of Ubuntu is "humanity towards others". Another translation could be: "the belief in a universal bond of sharing that connects all humanity". (lemmy.ml)
First screenshot is from here....