Microsoft currently lack the internal know how on AI. It is behind. They are the best understanding the average user/company needs, but they currently depend on openai. Either the buy openai (risking to destroy it because Microsoft is relatively bad at real research and cutting edge engineering) or they need to invest a lot more than Google.
If you read the memo, the 3rd player is meta. Microsoft is not even considered.
Microsoft will for sure make more money than anyone else, because that’s their job, making more money than anyone. They are a bad tech company, but a great money printer company