Same in the US. You’d pretty much just pay tax and could get a free phone every two years. Since that ended, I had a S7 for 4 years then only upgraded to a S9+ for a bigger screen. Every new phone I’ve ever had has been an upgrade and for the first time there’s almost no way to upgrade. I know I’m in the minority but I want an SD card slot and headphone jack; I use them all the time.