Ok, but buying a cell phone isn’t the only potentially immoral choice made by people regularly, it’s just one example. Modern life is a minefield with this stuff, and I’m incapable of imagining a person in modern society who is capable of avoiding every single one of these pitfalls. Hell, it could probably be argued that even existing on this dying planet could be considered immoral or unethical. Again, maybe I’m wrong and you could think of one. Maybe some ascetic living on the street in India?
Also, I don’t really agree that awareness is even relevant. You can do immoral things without being aware that the thing you’re doing could be considered immoral. The thing itself is still immoral.
Which was kind of my point; that it’s impossible to avoid in a modern, interconnected world. I probably did a dozen immoral things before breakfast this morning.