dan, 11 months ago

Good content will still be surfaced on its own

Not if you don’t do basic SEO at least… Things like ensuring that pages have:

• Good title tags, with the most important parts (post topic) at the start of the title
• Meta tags - description, keywords, canonical URL, etc
• Open Graph tags - for when links are shared on social media sites
• been optimized to load quickly - Google prioritises faster sites above slower ones

Plus the site should have a robots.txt and sitemap XML that’s been submitted to Google Webmaster Tools.