This is a tear-off summary of a much bigger report created from multiple peer reviewed sources over months. I think from memory, the Gen-Z content had the fewest peer reviewed sources attached to it as a) there hasn’t been as much study done on Gen-Z because if they’re age (half aren’t even adults yet), and b) most of the studies done are based on change culture and online habits.
Gen-Z as wasteful spenders is an age biased assumption. Research suggests that their learned experiences through GFC, COVID, geo-political inability, environment, and a post-COVID economy has hardened their resolve, much like WW1, the Great Depression, and WW2 did for their grandparents.
I mean shit could change. They’re only 26 at the oldest so their data is evolving.