This isn’t a “go back in time and assassinate” someone question. It’s just their musical career never takes off and thus any music they ever would have made is no longer in this timeline.
Marketing Exec here. I specialise in generation segmentation. I wrote this recently for my employer:
Gen-Z
Are recession learned, young, with low disposable income and low income. They are in education, are career starters and living at home.
They are lonely, single, and spend 10 hours p/day online (hyper online consumption / always logged in) with the least attention to ads. They are engaged in people-discussing-products-and-services, prefer information over ads, and use ad blockers.
Otherwise known as ‘digital natives’, Gen-Z are highly socially consciousness (body image, cyberbullying, mental health) and highly environmentally conscious. They have a strong focus on saving and responsible spending and are quite frugal. They are study and career minded and prefer money over perks and benefits in employment. They dislike having their time wasted. They have a low attention span.
Millennials
Have long-term debt (mortgage/car/student loan) and have young children. They are not at full purchasing power, are the most adaptable generation ever to pre-and post-technology, are delayed in marriage, delayed in independence, and came of age through globalisation and economic rollercoasters.
They prefer texting/messaging, are high use smartphone users, and sleep with their phone. They are the most active and health conscious generation, environmentally conscious, and the highest consumers of web content. Learning is more compelling than buying to Millennials as they spend an average of 4 hours p/day online or with phone/apps. They prefer advisors, advice, and opinions over a corporate story. They prefer sharing economy (access not ownership). Prefer e-commerce as entertainment.
Millennials are impatient, have reduced brand loyalty, and are extremely tech savvy. They are researchers of ideas, thoughtful and seeking expertise, and love to collaborate and help companies or causes achieve. Online they use acronyms, slang, and respond to authentic but complex language. They prefer honesty and being empowered. They are price aware.
I’ve done them all. It’s my job. Here are the big ones but I could go all day on demographic, psychographic, and technographic segments.
Gen-X
Are nostalgic, middle-aged, family oriented, individual, busy/stressed, and time poor. They are consumers of media and marketing in the evenings and enjoy peace of mind. They apply high value to security and protection, are customer-service centred and insist on value. They are brand loyal.
Entering peak career/positions of power, Gen-X are financially stable. They are newly empty nesters with adult children. They are homeowners with high purchase power.
Gen-X thoroughly research products, rely on businesses as providers of information, and are the highest online information seekers with moderate use of smartphones (3 hours p/day). They prefer text and email and are high social media consumers.
Boomers
Are informed shoppers and prefer reliability of products. Boomers are independent, goal/solution oriented, are value and ROl orientated, careful buyers, and confident. They are less tech savvy (slow adopters of change), and don’t like or understand online trends and language. They prefer helpful and valuable content, no slang, and have a high focus on luxury. They have an attitude of 'the customer is always right’, and have a high use in their children as tech advisors. They are very brand loyal.
Boomers have a high disposable income, work hard and have an excellent work ethic. Now retired or entering retirement, they have grandchildren, are homeowners/investors with very high purchase power. Boomers are the wealthiest generation, set to bequeath $224B in the next two decades.
With a strong focus on health, Boomers spend to be comfortable, are big spenders, and prefer traditional relationships with business and necessary contact. They are high Facebook users, prefer clear and concise language, and spend 5 hours p/day on smartphones. Boomers are print and broadcast media consumers. They are traditional.
Silent Gen
Silent Gen are extremely loyal and expect loyalty in return. They are disciplined, family/community centred, prefer conformity, give and expect respect, are traditional, resilient, determined, very health conscious, and time rich.
Now Grandparents / Great Grandparents, they are retired, downsizing, and social. Silent Gen have an easy-life preference, seek value, are very frugal, and are budgeters. They are almost exclusively analogue and highly self-sacrificial.
This is a tear-off summary of a much bigger report created from multiple peer reviewed sources over months. I think from memory, the Gen-Z content had the fewest peer reviewed sources attached to it as a) there hasn’t been as much study done on Gen-Z because if they’re age (half aren’t even adults yet), and b) most of the studies done are based on change culture and online habits.
Gen-Z as wasteful spenders is an age biased assumption. Research suggests that their learned experiences through GFC, COVID, geo-political inability, environment, and a post-COVID economy has hardened their resolve, much like WW1, the Great Depression, and WW2 did for their grandparents.
I mean shit could change. They’re only 26 at the oldest so their data is evolving.
I work at an MSP, and got sexually harassed by a client recently. I just found out he got fired over it. I get to disable all of his accounts and stuff. It’s so amazing.
I’m an Aussie and took on my first management role in 2011. In 2012 I was voted best manager of the year and my employer rewarded me with an all-expenses paid trip to America for two weeks to visit San Diego, L.A, and Las Vegas.
Then in the same job in 2017 I entered my business into a national sales competition and amongst 400-something businesses nationwide, I won it. The prize was an all-expenses paid trip for two weeks to Texas, Kentucky, and Indiana, and they sent me.
This year; new job, two weeks in, my boss tells me the company want to start sending management to the U.S for integration, so as the first employee to ever go in the company’s 40-year history I was sent all-expenses paid to New York.
Three trips to America, three completely different, blindside reasons. Six states - east, west, south and mid.
Back in the early days of Reddit if you edited something it was marked as such, but people didn’t know what you edited. So, as a courtesy, you explained your edit.
Lots of platforms now have an ‘edited’ notification so it’s still common to leave the ‘E:’ comment.
Investment mortgage debt is good if it contributes to tax deductible claims. Owner-occupied debt is good if it’s managed properly. Both are good because you own an appreciating asset.
Credit card debt is good if you don’t hit payable interest, leaving your money to work for you in other ways.
Commodity debt is good if the market swings in your favour.
Business debt is good if it results in surplus revenue generated.
Education debt is good if it’s contributing to future and higher employment gains.
Basically all debt is good if it’s managed properly and results in a net gain somewhere.
Housing prices, like everything, is determined by supply/demand. Interest rates are only part of the equation.
The main reason housing is high right now is because of the supply side, and that’s low at the moment because COVID destroyed the global labor market and the supply chain, so materials are sky-high, with fewer people to do the work of building.
Also, as the stock market tanks people move their money into safer places, like cash or property, hurting the supply side even more. This is what cashed up Boomers are doing (yep, we can keep blaming them).
Housing prices won’t come down until supply outweighs demand.
Disney is raking its customers over the coals with a 75% price hike for their annual subscription (originally $80.) People wonder why piracy is on the rise.Multiple commenters are saying I’m off base about the 75% price increase. My payment less than a year ago was $79.99. Here’s the proof.
Not worth it. I had Disney+ for the last few years and of all the streaming sites it had the least in its catalogue and the least rotation of new stuff.
If you could go back in time and stop any one person or group's musical career, who or what would it be?
This isn’t a “go back in time and assassinate” someone question. It’s just their musical career never takes off and thus any music they ever would have made is no longer in this timeline.
What are some generational differences between millennials and Gen Z ? (lemmy.zip)
Dude, get out of here (i.imgflip.com)
What's the most satisfying thing that's happened at a job you've had?
I work at an MSP, and got sexually harassed by a client recently. I just found out he got fired over it. I get to disable all of his accounts and stuff. It’s so amazing.
THE DAY HATH COME (i.imgur.com)
What's a food you forget you like? Then you eat it, and wonder why you don't buy it more often?
This post brought to you by cucumbers.
What are Lemmy's unwritten rules?
I’ll start. Non serious answers also welcome...
$1 grilled cheese (mander.xyz)
Why? (lemmy.world)
So how much "bad" debt are you in?
Hear about how much debt everyone in the US has all the time, curious about some of your stories!...
Disney is gouging customers with a near doubling of subscription costs. (sh.itjust.works)
Disney is raking its customers over the coals with a 75% price hike for their annual subscription (originally $80.) People wonder why piracy is on the rise.Multiple commenters are saying I’m off base about the 75% price increase. My payment less than a year ago was $79.99. Here’s the proof.
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