I think the people who are genuinely made unhappy by it just don't really understand it. My friend told me once that she avoids it cause she sees everyone having a better life than her and gets depressed, but people just put good stuff on social media cause you don't want to be a bummer. It's just like going out for drinks, you don't sit down and go "I've really been struggling with stomach pain this week, my doctor is doing scans", no, too much, and that's what a facebook status is, just an opening statement read by potentially hundreds, so it's a light statement, a joke, something to share, that sort of thing.