The games industry got fucking huge and most people are just mindless consumers who buy whatever is advertised to them. It sounds crazy, but people buy these $70 games, buy the 'deluxe' editions for almost double, then buy loads of cosmetics in game. And they do it every year. All these companies are going to do is milk this mindset, so triple A will never change.
Indie, as you say, is the way to go. Actual games made by passionate people, with (most of the time) no bullshit attached.